Erewhon
Olivia Rodrigo Debuts “good 4 ur GUTS” Erewhon Smoothie in Collaboration With Health-Ade
Move over, Hailey Bieber, Olivia Rodrigo is ready to take over Erewhon’s smoothie counter. Fresh from a performance on Saturday Night Live, the pop rocker, who is nominated for six Grammy Awards, has debuted “good 4 ur GUTS,” a new smoothie in collaboration with leading makers Health-Ade that is being sold at L.A.’s luxe grocery […]
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Succession, With Smoothies: Inside the Erewhon Dynasty
Maybe it was in 2014, when its second location opened in the Kardashian-rich foothills of Calabasas. Or was it 2018, when Kanye West tweeted about “Erewhon drip,” sending legions of Yeezy wearers on a mad scramble for (then-bootleg-only) merch? How about the summer of 2022, when TikTok caught on to its Hailey Bieber smoothies ($18 […]
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Erewhon’s Newest Indulgence: $165 Tote Bags From Casablanca
Erewhon, the supermarket famous for star spotting and high-priced goods, has a new pair of big-ticket items on its shelves. The L.A. chain partnered with French fashion house Casablanca on luxury canvas tote bags and pink juice, marking the first collaboration of its kind for Erewhon. The Alaya Après-Sport juice ($14) and Après-Sport Tote Bag […]
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