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Move over, Hailey Bieber, Olivia Rodrigo is ready to take over Erewhon‘s smoothie counter.
Fresh from a performance on Saturday Night Live, the pop rocker, who is nominated for six Grammy Awards, has debuted “good 4 ur GUTS,” a new smoothie in collaboration with leading makers Health-Ade that is being sold at L.A.’s luxe grocery chain. Bieber’s pricey smoothie has become a viral phenomenon and reportedly helped rake in millions.
Rodrigo’s offering — the name combines her track “good 4 u” with the title of her sophomore record GUTS — is crafted as “a gut health focused treat that will help you feel good from the inside out.” Ingredients include Health-Ade pomegranate kombucha, strawberries, mango, blueberries, acai, avocado, Minor Figures oatmilk and Nature Nate’s pure organic honey and dates. It’s finished off with a dollop of coconut whip. Additional functional ingredients include SIBU Sea Buckthorn Puree, ION gut support and Sprout Living epic protein chocolate maca cacao powder.
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The “good for ur GUTS” smoothie is now available at all Erewhon Market locations through Jan. 14. A portion of all proceeds will be donated to Rodrigo’s nonprofit, Fund 4 Good, which raises awareness for various groups championing women’s issues and empowerment.
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